Have you ever calculated how much will you spend on ink consumables in the life-time of your printer? This is termed "Cost of Ownership" and very few printers realize that amount of profits ink manufacturers make from your hard work. With a resetter/programmer you will be assured of a clinching that print job OEM only users were hoping for.

Chip Resetters also give you insight as to how your printer works. Did you get full usage out of your last ink supply and why was the colour off. Data stored on a chip is useful to know your printer better and the inks you use.